Beauty Bites Beast

News & Story Ideas

Grabbed by a Groper? Grab Back! 

Since the news broke around a recording of GOP presidential nominee Donald Trump bragging about groping and assaulting women in 2005, millions of women of all ages have come forward to report being sexually assaulted by men. Whether it’s a verbal or physical “grab," Ellen and her Safety Godmothers have ways to ‘handle" the gropers WHILE it’s happening. They share the best ways women can defend themselves.

Thought She Was An Easy Target? Think Again

“Beauty Bites Beast” features many real-life clips of quick-thinking women knocking attackers to the ground. Ellen explains how women can protect themselves, and other potential victims, by using the element of surprise to deliver an immediate consequence to perpetrators.

Male = Protector? Not So Much

The idea that men are natural protectors of women is one reason self-defense has been largely ignored in stopping the epidemic of violence against women. Ellen explains why women must get over this antiquated idea and take charge of their own safety.

Female Factory Workers Who Kick Ass

Ellen shares why PacMin invited IMPACT Personal Safety to train female workers at its Tijuana factory to defend themselves, and how women facing violence at home, on the streets and “everywhere” can gain new confidence.

Campus Girl Power Against Violence

“Beauty Bites Beast” features personal safety classes at the University of North Dakota that have trained more than 3,500 students over 14 years to protect themselves. Ellen tells why more college campuses should teach personal safety.

Women Teaching Women To Be Dangerous

When women see male teachers demonstrate self-defense moves, they rarely think “if he can do it, I can do it.” “Most women don’t see themselves as potentially dangerous mammals,” Ellen says. But when women teach other women, the dynamic changes.

Saying “NO!” with Authority

In our culture women are discouraged from saying “no” and are often not heard when they do, says Gavin de Becker, author of “The Gift of Fear,” in the “Beauty Bites Beast.” Ellen explains how learning to say no like you really mean it can stop an attack before it begins.

Trouble Being Assertive? Tap Into Your Mommy Voice

Many women would jump to defend a child or friend in danger, but hesitate when it comes to defending themselves. “Beauty Bites Beast” shares the answer to this dilemma from Yehudit Zicklin-Sidikman, co-founder and voluntary CEO of El Halev, a Jerusalem-based nonprofit NGO dedicated to individual empowerment and social change through martial arts and self-defense.

Yes, You Can Defend Yourself

Most martial arts were designed by men to fight men, Yehudit says. Empowerment self-defense, on the other hand, teaches simple, easy-to-learn techniques designed by women to help women, children, people with disabilities and the elderly to defend themselves.

Why Haven’t We Heard About This?

Rape crisis centers, battered women’s shelters and domestic violence programs provide most of the statistics about violence against women in this country, but there’s no system that tracks cases of women successfully warding off attacks. Ellen tells how she and the other Safety Godmothers are working to change that.

Bully-Proofing Kids

Parents don’t hesitate to spend money on things like swimming lessons to keep their kids safe. Self-defense lessons are no different. Ellen and Yehudit tell how these lessons can help kids be bully-proof and improve their self-confidence for life.

Stop Sexual Harassment Before it Begins

Ellen shares strategies women can use to set boundaries on campus, in the workplace and beyond.

More Than Muscle

In “Beauty Bites Beast,” Meg Stone, executive of director IMPACT Boston, tells the one key every woman needs to ward off an attack. Ellen tells why presence of mind is crucial to allow women to choose to resist an attack.

Saying “No” Means Being Able to Say “Yes”

Women who have been victims of violence often have a deep-seated fear and distrust of men. Self-defense training can help women to overcome fear and experience intimacy. Ellen tells how.

3 Personal Safety Lessons from The Wizard of Oz

Ellen shares three keys from Dorothy’s encounter with the cowardly lion that every woman should know.

Tag-Teaming: Male Allies

Ellen and her husband Ken Gruberman share a key missing conversation about ending violence against women: how empowerment self-defense advocates and male allies are working together to teach women to defend themselves.

March: Women's History Month

March is Women’s History Month! In fact, around the world, March 8th is International Women’s Day. There IS a little known history of women’s self-defense; as early as 1890, British Suffragettes were attacked on the streets. “The Bodyguard,” a group of trained female martial artists formed to protect the leaders of suffrage. Celebrate women's "her-story" by exploring the subtle nuances of this documentary, its statement about violence and the conversations we all need to have with men and women in our lives.

Missing Conversations to Stop the Violence Pandemic

Why are 1 in 3 women victims of assault during their lives? “Safety Godmother” Ellen Snortland shines a light on our unexamined beliefs around women and self-defense from her new documentary “Beauty Bites Beast."

An Ounce of Prevention (Beats a Life of Trauma)

Sexual assault and violence leave lifetime scars. Learning self-defense skills is far less costly than trying to heal from violence, and empowers women and girls to take charge of their safety and lives. Did you know that research says that women who have taken self-defense and NOT been able to protect themselves (nothing is 100% effective right?) have a deeper and quicker healing period? And approximately 70% of attacks are thwarted by yelling, running, or just one hit!
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